WordValeÁrea de conocimiento
Business & Marketing: 100 palabras y expresiones en inglés con significado
- acquisitionone company purchasing control of another
- benchmarka standard against which performance is measured
- brandingshaping how a company is perceived by the public
- churnthe rate at which customers stop using a service
- conversionturning a prospect into a paying customer
- demographicsstatistical characteristics of a population
- differentiationmaking a product stand out from competitors
- engagementhow actively customers interact with a brand
- franchisea license to operate a business under an established brand
- funnelthe staged path from awareness to purchase
- incentivea reward that motivates a desired behavior
- logisticsmanaging the flow of goods from origin to customer
- marginthe difference between cost and selling price
- mergertwo companies combining into one
- nichea small, specialized segment of a market
- outsourcingcontracting work to external providers
- positioninghow a product is placed in customers' minds
- procurementthe process of sourcing and purchasing supplies
- quotaa fixed target or share, as in sales
- retentionkeeping existing customers over time
- revenuethe total income from sales before costs
- segmentationdividing a market into distinct groups of buyers
- stakeholderanyone with an interest in a company's success
- supply chainthe network producing and delivering a product
- synergycombined value greater than the sum of parts
- target audiencethe specific group a product is aimed at
- turnovertotal sales in a period; also staff replacement rate
- valuationan estimate of what a company is worth
- B2Bcommerce between businesses rather than consumers
- disruptioninnovation that displaces established ways of doing business
- due diligencecareful investigation before a business decision
- KPIa measurable value showing progress toward a goal
- monetizeto turn something into a source of income
- onboardingintegrating a new employee or customer
- pivota fundamental change in business strategy
- ROIthe gain from an investment relative to its cost
- unique selling pointthe feature that makes a product distinctly attractive
- verticala market focused on one specific industry
- scalableable to grow without a matching rise in costs
- grassroots marketingpromotion spread by ordinary people, from the bottom up
- barriers to entryobstacles making it hard to enter a market
- bottom linefinal profit or loss; the essential point
- brainstorminggenerating many ideas freely in a group
- break-eventhe point where revenue first covers costs
- burn ratehow fast a company spends its cash reserves
- buyoutpurchasing a controlling share of a company
- cannibalizationa new product eating sales of one's own existing product
- cold callan unsolicited sales approach to a stranger
- competitive advantagewhat lets a firm outperform its rivals
- core competencythe thing a company does best
- cross-sellingselling additional products to an existing customer
- crowdfundingraising money from many small online contributions
- deliverablea concrete item that must be produced by a deadline
- downsizingreducing a workforce to cut costs
- economies of scalecost savings that come with larger production
- entrepreneura person who builds and runs a new business, taking the risk
- escalationmoving an issue to a higher level of authority
- focus groupa small group interviewed to gauge opinions of a product
- forecasta prediction of future sales or performance
- gig economywork organized as short freelance jobs, not employment
- headhuntingrecruiting talented people from other companies
- incubatoran organization that nurtures early-stage startups
- joint venturea business project shared by two or more companies
- layoffdismissing employees for business, not performance, reasons
- low-hanging fruitthe easiest wins available
- market sharea company's portion of total sales in its market
- milestonea significant checkpoint in a project
- mission statementa formal summary of an organization's purpose
- overheadongoing business costs not tied to a specific product
- pain pointa specific problem customers need solved
- price pointthe standard price level of a product in the market
- proof of concepta small test showing an idea can work
- restructuringreorganizing a company to make it more effective
- roadmapa plan showing what will be built and when
- startupa young company built to grow fast
- SWOT analysisassessing strengths, weaknesses, opportunities, and threats
- upsellingpersuading a customer to buy a more expensive option
- word of mouthpromotion through people's personal recommendations
- value propositionthe promise of value a product delivers to customers
- bootstrappingbuilding a company using only its own revenue, no outside funding
- agilea flexible, iterative approach to managing projects
- attritionthe gradual loss of employees or customers over time
- bandwidththe capacity or time available to take on work
- churn ratethe percentage of customers who stop using a product over a period
- capexspending on long-term physical assets; capital expenditure
- dashboarda screen displaying key metrics at a glance
- deadweight losseconomic inefficiency from a misallocation of resources
- elasticityhow much demand changes when price changes
- evergreencontent or a contract that remains continually relevant
- greenwashingmisleading claims about a product's environmental benefits
- headcountthe total number of employees
- liquidity eventa sale or IPO that lets investors cash out
- loss leadera product sold cheaply to attract customers
- opexthe ongoing costs of running a business; operating expenditure
- runwayhow long a company can operate before running out of cash
- stickinessa product's ability to keep users coming back
- throughputthe rate at which work is completed
- touchpointany moment of contact between a customer and a brand
- value chainthe full sequence of activities that create a product
- white labela product made by one company but rebranded by another
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