expression

unique selling point

the feature that makes a product distinctly attractive

In more detail

1. (expression) a feature or quality of a product or service that makes it different from and better than competing products or services; also called a unique selling proposition

Examples

1. The restaurant's unique selling point is that it offers farm-to-table organic meals at affordable prices.

How to use unique selling point

This marketing and business term refers to what makes a product or service stand out from competitors. It is used in both strategic planning and promotional contexts, typically to explain why customers should choose one offering over another. The phrase is formal and standard in business English, with the acronym USP being equally common.

Common phrases

identify a unique selling point
highlight the unique selling point
lack a unique selling point
unique selling point of a product
establish a unique selling point

Synonyms

unique value proposition · distinctive advantage · competitive advantage · key differentiator · market advantage

A common mistake

Learners sometimes treat USP as interchangeable with generic benefits; a true unique selling point must be both distinctive to that product and valuable to the target market, not just any positive feature.

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