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incentive

/ɪnˈsentɪv/  ·  say it: in·SEN·tiv

something that motivates action

In Formal & Academic

a reward that motivates a desired behavior

In Business & Marketing

In more detail

1. (noun) something that encourages or motivates someone to do something, such as a reward or benefit

2. (noun) an additional payment or advantage offered to encourage someone to buy something or work harder

Examples

• The company offered a cash incentive for employees who increased their sales.
• Tax incentives are sometimes used to encourage people to buy electric cars.

Nearby in Formal & Academic

explicit, hierarchy, implicit, indicative, intrinsic, manifest