funnel
the staged path from awareness to purchase
In more detail
1. (noun) a cone-shaped tool with a wide opening at the top and a narrow tube at the bottom, used to pour liquids or powders into a container with a small opening
2. (noun) a smokestack or chimney on a ship
3. (verb) to move or pour something through a funnel, or to direct something through a narrow channel
Examples
- 1. I used a funnel to pour oil into the car engine.
- 2. The ship's funnels released smoke into the sky.
- 3. The company funnels all customer complaints to a central department.
How to use funnel
As a noun, funnel refers to either a kitchen tool or a ship's smokestack. As a verb, it means to direct something systematically through a narrow channel or toward a specific purpose, often used in contexts of organization, finance, or logistics. The verb commonly appears in business and administrative contexts.
Common phrases
- funnel money into
- funnel traffic through
- funnel cake
- narrow funnel
- pour through a funnel
Synonyms
channel · direct · guide · tube · conduit
Opposites
disperse · scatter · spread
Word family
funneled · funneling · funnels
A common mistake
Learners sometimes confuse the spelling with 'funeral' or misspell it with a single 'n', and may forget that in American English the verb doubles the final consonant (funneled, funneling) rather than using 'funnelled' as in British English.
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