noun

engagement

/ɪnˈɡeɪdʒmənt/ · say it: in·GAYJ·mənt

how actively customers interact with a brand

In Business & Marketing

In more detail

1. (noun) the state of being involved or interested in something

2. (noun) an agreement to marry someone

3. (noun) a period of paid employment or a job

4. (noun) a meeting or fight between military forces

Examples

1. The teacher's engagement with students made the class enjoyable.
2. She announced her engagement to her boyfriend last month.
3. The actor has several film engagements this year.

How to use engagement

Engagement is a versatile noun with multiple senses depending on context. In business and education, it refers to active involvement or interest. In personal contexts, it denotes a betrothal or promise to marry. Historically or in military contexts, it means a specific battle or combat encounter. The term is neutral and widely used across formal and informal settings.

Common phrases

high engagement
public engagement
customer engagement
engagement ring
military engagement
engagement period

Synonyms

involvement · participation · commitment · occupation · pledge

Opposites

disengagement · detachment · withdrawal

Word family

engage · engaged · engaging

A common mistake

Learners sometimes confuse the marriage sense (engagement) with the verb phrase 'get engaged', and may incorrectly treat engagement as always referring to marriage rather than recognizing its broader business and participatory meanings.

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