noun

conversion

/kənˈvɜːrʒən/ · say it: kuhn·VER·zhuhn

turning a prospect into a paying customer

In Business & Marketing

In more detail

1. (noun) the process of changing something from one form, type, or use to another

2. (noun) a change in someone's religious beliefs or way of life

3. (noun) in sports, the successful completion of a score after a try or touchdown

Examples

1. The conversion of the old factory into apartments took two years.
2. Her conversion to Buddhism changed her entire perspective on life.
3. The team scored a conversion after their try in rugby.

How to use conversion

Conversion is a neutral, formal term used across contexts to describe a systematic change from one state to another. It appears in religious, technical, financial, and sports contexts. Unlike change (which is very general) or transformation (which often implies dramatic alteration), conversion suggests a more deliberate or structured process, often with clear endpoints.

Common phrases

conversion rate
conversion therapy
religious conversion
currency conversion
conversion process
successful conversion

Synonyms

transformation · change · adaptation · switch · transition

Word family

convert (verb) · converter (noun) · convertible (adjective) · converted (adjective)

A common mistake

Learners sometimes use conversion for personal lifestyle changes that don't involve adopting a new belief system or system; conversion specifically implies changing to a different category or system, not just modifying behavior.

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