noun

demographics

/ˌdeməˈɡræfɪks/ · say it: dem·uh·GRAF·iks

statistical characteristics of a population

In more detail

1. (noun) the statistical characteristics of a population, such as age, gender, income, education, and race; information about who the people in a particular group are

2. (noun) a particular group of people defined by these characteristics

Examples

1. The company analyzed the demographics of their customers to better understand their target market.
2. Younger demographics are more likely to use social media than older generations.

How to use demographics

Demographics is used in academic, business, marketing, and social science contexts to describe statistical information about populations or segments of society. It is often used in the plural form even when referring to a single population. The word carries a neutral, analytical tone and is common in research, policy discussions, and market analysis.

Common phrases

demographic data
demographic trends
demographic groups
demographic profile
demographic information
shift in demographics

Synonyms

population statistics · population characteristics · statistical profile · composition · makeup

Word family

demographic (adjective) · demographically (adverb) · demographer (noun) · demography (noun)

A common mistake

Learners sometimes treat 'demographics' as singular (e.g., 'the demographic is young') when it should be plural; the singular form is 'demographic' when used as a noun, or use the adjective 'demographic' with a noun like 'demographic group' or 'demographic segment'.

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