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noun

benchmark

/ˈbɛntʃmɑːrk/  ·  say it: BENCH·mark

a standard of comparison

In Nuance & Precision

a standard against which performance is measured

In Business & Marketing

In more detail

1. (noun) a standard or point of reference against which something can be measured or compared

2. (noun) a mark on a surface showing a particular height or position, used as a reference point

Examples

How to use benchmark

Benchmark is used to refer to a standard of measurement or comparison, especially in business, performance evaluation, and technical contexts. It often implies an established or aspirational level against which progress or quality can be assessed. The term is slightly more formal and technical than casual alternatives like 'standard' or 'measure'.

Common phrases

Synonyms

standard · yardstick · reference point · measure · criterion

Word family

benchmark (verb) · benchmarking (noun)

A common mistake

Learners sometimes use 'benchmark' as if it means 'the highest possible standard' when it is simply a reference point that may be average, typical, or aspirational depending on context.

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