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benchmark

/ˈbɛntʃmɑːrk/  ·  say it: BENCH·mark

a standard of comparison

In Nuance & Precision

a standard against which performance is measured

In Business & Marketing

In more detail

1. (noun) a standard or point of reference against which something can be measured or compared

2. (noun) a mark on a surface showing a particular height or position, used as a reference point

Examples

• 1. The company uses last year's sales figures as a benchmark for measuring this year's performance.
• 2. The surveyor placed a benchmark on the building to mark the exact ground level.

Nearby in Nuance & Precision

provision, prerequisite, threshold, criterion, parameter, variable