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mission statement

a formal summary of an organization's purpose

In Business & Marketing

In more detail

a written description of a company's or organization's main purpose and goals

Examples

• Our mission statement says we aim to provide quality education to all students.

How to use mission statement

Mission statement is a formal business and organizational term referring to a concise, written declaration of why an organization exists and what it aims to achieve. It is typically found in corporate contexts, strategic planning documents, and organizational materials, and serves as a guiding principle for decision-making and organizational culture.

Register: formal

Common phrases

• draft a mission statement
• mission statement reads
• organization's mission statement
• mission statement guides
• align with the mission statement

Synonyms

statement of purpose · core mission · organizational vision · purpose declaration · strategic objective

Word family

mission · statement

A common mistake

Learners sometimes confuse mission statement with vision statement; a mission statement focuses on present purpose and goals, while a vision statement describes the organization's aspirational future state.

Nearby in Business & Marketing

low-hanging fruit, market share, milestone, overhead, pain point, price point

Keep going

How to remember the words you read · Spaced repetition, explained