WordValeprice point
the standard price level of a product in the market
In more detail
1. (noun) the particular price at which something is offered for sale, especially when compared to other similar products
2. (noun) a price level that is considered important or significant in the market
Examples
- 1. The smartphone has a competitive price point of $399.
- 2. Luxury watches occupy a different price point than affordable watches.
How to use price point
Price point is a marketing and retail term used to describe a specific price at which a product is sold, often in comparison to competitor offerings or market segments. It emphasizes the strategic importance of pricing decisions in positioning a product. The term is common in business and commercial contexts and often implies deliberate pricing strategy rather than arbitrary cost.
Common phrases
- competitive price point
- attractive price point
- premium price point
- at a particular price point
- hit a price point
Synonyms
price level · price tag · selling price · asking price
A common mistake
Learners sometimes use 'price point' when they simply mean 'price'; while synonymous, 'price point' carries connotations of deliberate positioning and comparison that plain 'price' lacks.
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