expression

SWOT analysis

assessing strengths, weaknesses, opportunities, and threats

In more detail

1. (noun) a method of evaluating a business, project, or person by analyzing their Strengths, Weaknesses, Opportunities, and Threats

Examples

1. The company conducted a SWOT analysis before launching their new product line.

How to use SWOT analysis

SWOT analysis is a structured, systematic approach used primarily in business planning, strategic management, and organizational assessment. It examines internal factors (strengths and weaknesses) and external factors (opportunities and threats) to inform decision-making. The term is neutral and technical, commonly found in corporate, academic, and professional contexts.

Common phrases

conduct a SWOT analysis
perform a SWOT analysis
carry out a SWOT analysis
SWOT analysis reveals
SWOT analysis framework
matrix SWOT analysis

Synonyms

SWOT assessment · strengths and weaknesses analysis · strategic analysis · situational analysis

A common mistake

Learners sometimes confuse the four categories (e.g., treating an external opportunity as an internal strength) or fail to distinguish between internal factors (strengths/weaknesses) and external factors (opportunities/threats).

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