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noun

elasticity

/ɪˈlæstɪsɪti/  ·  say it: ih·LAS·tuh·suh·tee

how much demand changes when price changes

In Business & Marketing

In more detail

1. (noun) the ability of something to return to its original shape or size after being stretched or compressed

2. (noun) the ability to adapt or adjust easily to changes

Examples

How to use elasticity

Elasticity is used both in physical/material contexts (how much something deforms and bounces back) and in abstract contexts like economics and organizational behavior (capacity to adapt). In economics, it measures responsiveness of quantity demanded or supplied to price changes. The term emphasizes the dynamic quality of returning to or adapting toward equilibrium.

Common phrases

Synonyms

flexibility · resilience · springiness · pliability · adaptability

Opposites

rigidity · stiffness · inflexibility

Word family

elastic (adjective) · elastically (adverb) · inelastic (adjective)

A common mistake

Learners sometimes confuse elasticity with flexibility; elasticity specifically implies returning to an original state or position, while flexibility is broader and includes adaptation without necessarily returning to the starting point.

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