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adjective

evergreen

/ˈɛvərɡriːn/  ·  say it: EV·er·green

content or a contract that remains continually relevant

In Business & Marketing

In more detail

1. (adjective) (of a plant or tree) having green leaves all year round, never losing them

2. (adjective) popular or interesting for a long time; not becoming old or out of date

3. (noun) a plant or tree that keeps its leaves all year

Examples

How to use evergreen

Evergreen as an adjective has two distinct uses: the botanical sense referring to plants that retain foliage year-round, and the figurative sense describing something enduringly popular or relevant. The figurative sense is common in marketing and publishing contexts when describing content, songs, or ideas that maintain appeal across time. Both senses are equally standard and understood.

Common phrases

Synonyms

perennial · persistent · timeless · lasting · constant

Opposites

deciduous · dated · temporary

Word family

evergreens (plural noun) · evergreen (adjective)

A common mistake

Learners sometimes use evergreen to describe deciduous trees or to mean simply 'long-lasting without specifying the perennial nature of appeal'; the word carries a stronger implication of continuous presence and renewal than general longevity.

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