WordValecross-selling
selling additional products to an existing customer
In more detail
1. (noun) the practice of offering customers additional products or services related to what they are already buying
2. (noun) the products or services offered this way
Examples
- 1. The store uses cross-selling to increase sales by suggesting complementary items at checkout.
- 2. Cross-selling techniques help businesses earn more revenue from existing customers.
How to use cross-selling
Cross-selling refers to offering customers complementary or related products alongside their primary purchase, aiming to increase transaction value and customer satisfaction. It is distinct from upselling, which involves persuading customers to buy a higher-tier version of what they're already purchasing. The term is primarily used in retail, financial services, and e-commerce contexts.
Common phrases
- cross-selling strategy
- cross-selling opportunities
- cross-selling efforts
- implement cross-selling
- cross-selling techniques
Synonyms
upselling · accessory selling · complementary selling · related product sales
Word family
cross-sell (verb) · cross-seller (noun)
A common mistake
Learners often confuse cross-selling with upselling; cross-selling adds different but related items, while upselling promotes premium versions of the same product.
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