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white label

a product made by one company but rebranded by another

In Business & Marketing

In more detail

1. (noun) a product manufactured by one company but sold under another company's brand name

2. (adjective) relating to or denoting a product or service that is manufactured by one company but branded and sold by another company

Examples

• 1. The electronics retailer sells white label products that are made by other manufacturers but have their own brand on the packaging.
• 2. We use a white label solution to offer web hosting services to our customers without building the technology ourselves.

How to use white label

White label is primarily a business and commerce term used to describe manufacturing and retail arrangements where one company produces goods that another company sells under its own brand. It is commonly used in discussions of e-commerce, software, and consumer products. The term emphasizes the manufacturer's invisibility to the end consumer and the reseller's branding control.

Common phrases

• white label partner
• white label solution
• white label product
• white label agreement
• offer white label services
• white label supplier

Synonyms

private label · own brand · generic product · rebranded product

Word family

white-label (verb) · white-labeling (noun)

A common mistake

Learners sometimes confuse white label with private label, though these terms are closely related and often used interchangeably in modern usage; strictly speaking, white label may emphasize the agreement's flexibility and the manufacturer's hidden role more than private label does.

Nearby in Business & Marketing

throughput, touchpoint, value chain

Keep going

How to remember the words you read · Spaced repetition, explained