noun

touchpoint

/ˈtʌtʃpɔɪnt/ · say it: TUCH·poynt

any moment of contact between a customer and a brand

In Business & Marketing

In more detail

1. (noun) a place or situation where a customer interacts with a business or service

2. (noun) a physical point where two things touch or make contact

Examples

1. The website is an important touchpoint for customers to learn about our products.
2. The touchpoint between the two metal parts must be clean for proper electrical connection.

How to use touchpoint

Touchpoint is a modern business and marketing term, especially popular in customer experience and omnichannel strategies, referring to any moment or channel where a customer engages with a brand or service. It can also be used more literally in technical or physical contexts to describe where objects make contact. The term emphasizes the significance of each interaction in shaping overall experience.

Common phrases

customer touchpoint
digital touchpoint
touchpoint in the journey
multiple touchpoints
key touchpoint
optimize touchpoints

Synonyms

contact point · interaction point · point of contact · interface · connection point

Word family

touch (verb, noun) · point (noun)

A common mistake

Learners sometimes use it in non-business contexts inappropriately or fail to recognize that it is primarily a jargon term in business, marketing, and customer service fields rather than general English.

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