WordValestickiness
a product's ability to keep users coming back
In more detail
1. (noun) the quality of being sticky or adhesive; the tendency to stick or cling to surfaces
2. (noun) the quality of being difficult to leave or move away from; the condition of being trapped or held
3. (noun) in technology or business, the tendency of users to continue using a product or service rather than switching to another
Examples
- 1. The stickiness of the tape made it perfect for wrapping the package.
- 2. The stickiness of the situation made it hard for him to escape his old job.
- 3. The app's stickiness improved when they added new features that users loved.
How to use stickiness
Stickiness can refer to a literal physical property (how well something adheres) or figurative meanings such as difficulty in disengaging from a situation or, in business and tech contexts, the metric measuring user loyalty or continued engagement. The business sense has become increasingly prominent in digital product design and marketing discussions.
Common phrases
- stickiness of the situation
- reduce stickiness
- increase user stickiness
- overcome stickiness
- stickiness factor
Synonyms
adhesiveness · tackiness · grip · retention · engagement
Opposites
slipperiness · smoothness
Word family
sticky (adjective) · stickily (adverb) · stick (verb)
A common mistake
Learners sometimes treat stickiness as primarily negative (implying being trapped), but in business contexts it is typically a positive attribute that companies actively seek to cultivate.
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