WordValeniche
a small, specialized segment of a market
In more detail
1. (noun) a small specialized market or group of customers with particular interests or needs
2. (noun) a shallow recess or opening in a wall, often used to display a statue or decorative object
3. (noun) the particular role or position that someone or something is suited for
Examples
- 1. The company found success by focusing on a niche market of luxury pet products.
- 2. A marble statue stood in a niche above the fireplace.
- 3. She found her niche as a children's book illustrator.
How to use niche
Niche is used most commonly in business and marketing contexts to refer to a small, specialized segment of consumers or products. It can also denote a physical recess in a wall used for decoration, or figuratively describe someone's ideal role or position where they excel. The word emphasizes specialization and particularity rather than broad appeal.
Common phrases
- niche market
- niche product
- find your niche
- niche audience
- niche expertise
Synonyms
specialty · segment · market · slot · corner
Opposites
mainstream · mass market
Word family
niche (adj.) · niche (v.)
A common mistake
Learners often mispronounce 'niche' as 'nish' when the standard pronunciation is 'neesh' (with a long 'e' sound), though 'nitch' is an acceptable variant.
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