noun

positioning

/pəˈzɪʃənɪŋ/ · say it: puh·ZISH·uh·ning

how a product is placed in customers' minds

In Business & Marketing

In more detail

1. (noun) the act or process of putting something in a particular place or location

2. (noun) the way something is arranged or placed

3. (noun) a person's or company's strategic place in a market or competitive situation

4. (verb) to put or arrange something in a particular place or location

5. (verb) to present or describe someone or something in a particular way to achieve a goal

Examples

1. The positioning of the furniture in the room made it feel more spacious.
2. The boat's positioning near the shore was perfect for fishing.
3. The company's positioning as a luxury brand helped it attract wealthy customers.

How to use positioning

Positioning is commonly used in business and marketing contexts to describe how a company or product is presented to consumers relative to competitors. It can also refer more generally to the physical placement of objects or people. The term carries strategic connotations, emphasizing intentional placement or arrangement rather than accidental or neutral placement.

Common phrases

market positioning
strategic positioning
positioning statement
positioning strategy
positioning oneself
brand positioning

Synonyms

placement · arrangement · stance · strategy · deployment

Word family

position (noun/verb) · positioned (adjective/past tense) · repositioning (noun/verb)

A common mistake

Learners sometimes confuse positioning with position itself; positioning emphasizes the active process or strategic intent, while position is more neutral and can refer to a static state or location.

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