WordValetarget audience
the specific group a product is aimed at
In more detail
the specific group of people that a company, product, or message is intended to reach or appeal to
Examples
- The target audience for this children's book is kids aged 5 to 8 years old.
- Social media companies study their target audience to create more effective advertisements.
How to use target audience
This is a standard business and marketing term used to describe the specific group of people a company or marketer wants to communicate with or sell to. It emphasizes intentionality and specificity in marketing strategy. The phrase is used in professional contexts when planning campaigns, products, or communications.
Common phrases
- identify the target audience
- reach the target audience
- appeal to the target audience
- define the target audience
- target audience analysis
Synonyms
intended audience · desired audience · market segment · customer base · demographic
Word family
target (verb) · audience (noun) · targeting (noun/verb)
A common mistake
Learners sometimes use 'target audience' incorrectly to mean 'general audience' or 'large audience', when it actually refers to a narrowly defined group with specific characteristics like age, gender, income, or interests.
Save this word in WordVale and it comes back for review right before you'd forget it — with pronunciation, real examples, and optional translations. One purchase, no subscription.
Get WordValeFREE 7-DAY TRIAL · iPHONE & iPAD