noun

B2B

commerce between businesses rather than consumers

In more detail

1. (noun) business-to-business; a type of commerce in which companies sell products or services to other companies rather than to individual consumers

Examples

1. The company specializes in B2B software solutions for large enterprises.

How to use B2B

B2B is a technical acronym widely used in business and marketing contexts to describe transactions between companies. It is distinguished from B2C (business-to-consumer) and operates under different pricing, negotiation, and distribution models. The term is used as both a noun and an adjective modifier.

Common phrases

B2B sales
B2B market
B2B platform
B2B transactions
B2B commerce

Synonyms

company-to-company commerce · wholesale trade · inter-business sales · corporate trade

Opposites

B2C · consumer sales · retail

A common mistake

Learners sometimes treat B2B as a fully spelled-out phrase rather than as an acronym, or confuse it with B2C without understanding the fundamental difference in target customer.

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B2B