noun

segmentation

/ˌseɡ.mənˈteɪ.ʃən/ · say it: seg·men·TAY·shun

dividing a market into distinct groups of buyers

In Business & Marketing

In more detail

1. (noun) the act of dividing something into separate parts or sections

2. (noun) a distinct section or part created by dividing something

Examples

1. Market segmentation helps companies identify different groups of customers.
2. Each segmentation of the project was assigned to a different team.

How to use segmentation

Segmentation refers to the deliberate process of dividing something into parts, or the resulting parts themselves. It is widely used in business (especially marketing), computing, and science. The term is more formal and technical than simple division, often implying a strategic or analytical purpose behind the partitioning.

Common phrases

market segmentation
customer segmentation
line segmentation
image segmentation
segmentation strategy
segmentation analysis

Synonyms

division · partition · separation · subdivision · breakdown

Opposites

integration · unification · consolidation

Word family

segment (noun/verb) · segmented (adjective) · segmental (adjective)

A common mistake

Learners sometimes confuse segmentation with segregation; segmentation is neutral and purposeful division, while segregation implies forced separation based on discrimination.

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