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noun

grassroots

/ˈɡræsruːts/  ·  say it: GRASS·roots

arising from ordinary people rather than leadership

In Politics & Diplomacy

In more detail

1. (adjective) involving ordinary people rather than powerful organizations or leaders

2. (noun) the ordinary people in a society or organization, not the leaders

Examples

How to use grassroots

Grassroots describes political, social, or organizational initiatives driven by ordinary people at the local or community level rather than by established institutions or leadership. It emphasizes authentic participation from the bottom of a structure upward, often with connotations of being authentic, energetic, or democratically-driven. The term is common in political discourse, social movements, and marketing.

Common phrases

Synonyms

bottom-up · popular · community-based · from the ground up · local

Opposites

top-down · elite · hierarchical

Word family

grassroots (adjective/noun) · grass-root (adjective, dated)

A common mistake

Learners sometimes treat grassroots as only a noun (referring to people), when it functions equally as an adjective (grassroots campaign) and should not be confused with the literal botanical term.

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