WordValediversify
to spread investments to reduce risk
In more detail
1. (verb) to add variety to something by including different types or kinds
2. (verb) to start doing different types of business or investing in different products or companies to reduce risk
Examples
- 1. The restaurant decided to diversify its menu by adding vegetarian options.
- 2. The company is diversifying into renewable energy to reduce dependence on fossil fuels.
How to use diversify
Diversify is commonly used in business and investment contexts to mean spreading risk or adding variety. In more general contexts, it simply means making something less uniform or one-dimensional. The verb often takes 'into' (diversify into new markets) or stands alone (the company is diversifying).
Common phrases
- diversify into
- diversify away from
- diversify your portfolio
- diversify your investments
- diversify revenue streams
- diversify the product line
Synonyms
vary · vary · broaden · expand · branch out
Opposites
concentrate · specialize · narrow
Word family
diversity · diverse · diversification · diversified
A common mistake
Learners often forget that diversify requires an object or is followed by a preposition; saying 'the company diversifies' without context is incomplete—specify what into or from.
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