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verb

persuade

/pərˈsweɪd/  ·  say it: pur·SWAYD

to convince through reasoning

In Actions & Behavior

In more detail

to cause someone to believe something or do something by giving them reasons to do it

Examples

How to use persuade

Persuade emphasizes the act of causing someone to believe or act through reasoning, argument, or appeals—it requires active effort. It differs from convince in that persuade focuses more on the action taken to change behavior, while convince focuses on creating belief. Persuade is commonly used in both formal and everyday contexts and often suggests a degree of resistance being overcome.

Common phrases

Synonyms

convince · talk into · induce · sway · win over

Opposites

dissuade · deter

Word family

persuasion · persuasive · persuasively · persuader

A common mistake

Learners often confuse persuade with convince; while related, persuade typically takes an infinitive object (persuade someone to do) while convince typically takes a prepositional phrase (convince someone of something), though both can overlap.

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