noun

lure

/lʊr/ · say it: LOOR

to tempt with the promise of reward

In Actions & Behavior

In more detail

1. (noun) something used to attract a fish or animal, or to tempt a person

2. (verb) to attract or tempt someone to do something, often something dangerous or wrong

Examples

1. The fisherman used a colorful lure to catch bass in the river.
2. The company lured customers with promises of free shipping.

How to use lure

As a verb, 'lure' emphasizes drawing someone toward something by appealing to their desires or curiosity, often with a subtle or deceptive quality. It commonly implies temptation toward something unwise or risky. As a noun, it refers to the specific thing that attracts, whether literally (a fishing lure) or figuratively (the lure of fame). The word carries a slightly negative connotation of manipulation or seduction.

Common phrases

lure of adventure
lure someone into a trap
fall for the lure
fishing lure
lure away from

Synonyms

bait · temptation · enticement · attraction · allure

Opposites

repel · deter · discourage

Word family

allure (noun/verb) · luring (gerund) · lured (past tense) · alluring (adjective)

A common mistake

Learners sometimes confuse 'lure' with 'allure'; while 'allure' is primarily about charm or appeal, 'lure' specifically emphasizes actively drawing someone toward something, often with intent to deceive or lead astray.

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