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adjective

lucrative

/ˈluːkrətɪv/  ·  say it: LOO·kruh·tiv

producing a lot of money

In From the Business Pages

In more detail

1. (adjective) producing a lot of money; very profitable

2. (adjective) financially rewarding or well-paid

Examples

How to use lucrative

Lucrative is a formal adjective used to describe ventures, jobs, or deals that generate substantial income. It emphasizes financial gain rather than just profit margins, and often carries a slightly positive or approving tone. It is commonly used in business, law, and career contexts to highlight the monetary appeal of an opportunity.

Register: formal

Common phrases

Synonyms

profitable · remunerative · well-paying · money-making · gainful

Opposites

unprofitable · loss-making

Word family

lucrativeness (noun) · lucratively (adverb)

A common mistake

Learners sometimes use lucrative to mean 'busy' or 'active' (confusing it with related meanings), but it strictly refers to financial gain. Also, avoid using it to describe the act of earning money itself (say 'earn money' or 'make money', not 'lucrate').

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