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verb

emphasize

/ˈɛmfəsaɪz/  ·  say it: EM·fuh·syz

to give special importance to

In Debate & Persuasion

In more detail

1. (verb) to give special importance or prominence to something; to stress

2. (verb) to make something more noticeable or prominent by using special techniques

Examples

How to use emphasize

Emphasize means to draw attention to something as particularly important or noteworthy. It is used both literally (emphasizing features in design) and figuratively (stressing the significance of ideas). Unlike stress, which can imply pressure or concern, emphasize is more neutral and formal, often appearing in academic, professional, and instructional contexts.

Common phrases

Synonyms

stress · highlight · underscore · accentuate · underline

Opposites

downplay · de-emphasize · minimize

Word family

emphasis (noun) · emphatic (adjective) · emphatically (adverb) · emphatic (adjective)

A common mistake

Learners sometimes confuse emphasize with emphasise (British spelling), but more commonly they overuse it where simpler words like stress or highlight would be more natural in casual speech.

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