doublespeak
language that deliberately disguises meaning
In more detail
1. (noun) language that is deliberately confusing or misleading, often used to hide the truth or make something bad sound good
2. (noun) statements that seem to say one thing but actually say the opposite, or that are impossible to understand
Examples
- 1. The government's doublespeak made the tax increase sound like it was beneficial to everyone.
- 2. When the company said layoffs were "rightsizing the workforce," that was pure doublespeak.
How to use doublespeak
Doublespeak refers to language used strategically to obscure truth or make unpleasant realities sound acceptable, often in institutional or political contexts. It carries a critical tone, implying manipulation or dishonesty rather than mere imprecision. While euphemism can be neutral (sometimes necessary for tact), doublespeak is inherently negative, suggesting intentional deception.
Common phrases
- resort to doublespeak
- engage in doublespeak
- corporate doublespeak
- political doublespeak
- deliberate doublespeak
Synonyms
euphemism · obfuscation · circumlocution · equivocation · verbal deception
Opposites
clarity · candor · transparency
Word family
doublespeaker (noun) · doublespeaking (adjective)
A common mistake
Learners often use doublespeak interchangeably with lying, but doublespeak specifically means using confusing or contradictory language to obscure meaning, not simply stating falsehoods directly.
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