noun

clickbait

/ˈklɪkbeɪt/ · say it: KLIK·bayt

sensational content designed to get clicks

In more detail

1. (noun) a headline, image, or link that is designed to attract attention and make people want to click on it, even though the content is often misleading, exaggerated, or not as interesting as promised

Examples

That article with the headline 'You won't believe what happened next!' is typical clickbait.

How to use clickbait

Clickbait is used critically to describe online content designed to exploit curiosity or emotion rather than deliver substance. It has become pervasive in digital media and social platforms. The term often carries disapproval, as clickbait typically disappoints users by overselling or misrepresenting actual content.

Common phrases

fall for clickbait
avoid clickbait
clickbait headline
clickbait article
spread clickbait
clickbait title

Synonyms

sensationalism · yellow journalism · hype · misleading headline · bait-and-switch

Opposites

straightforward reporting · honest journalism

Word family

clickbaiting (noun/verb) · clickbaiter (noun) · clickbait (verb)

A common mistake

Learners sometimes use clickbait as a neutral descriptor rather than understanding it carries inherent criticism about deceptive or manipulative practices.

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